Hotel and Hospitality Management Protel SPE

Question: Discuss about the Hotel and Hospitality Management for Protel SPE. Answer: Monday and Friday are important days in the calendar of this organization. Based on the available data, the revenues generated from reservations are distinct. For instance, the Mondays revenue is the lowest as it stands at $3.4 while the Fridays reservations make $4.0 per reservation. This efficient business optimization of resources helps the resort to remain competitive in the market. It, however, targets the technologically well-informed customers who can seek online booking (Sistemi, n.d). The original booking was conducted manually, but with the Protel SPE, the firm has automated the booking process. In Xn BI Compare the selected day against the previous year and explain the differences providing support evidence taking the following aspects into consideration In the past years, the company experienced the worst booking processes on these days as it made it manually. With Protel SPE, the company has increased the booking rates and efficiency thus achieving optimal business. In fact, the hotel uses the software for rate code management including per room category, per special guests, and per season or weekend. The rate availability is also possible to determine based on early/late booking, occupancy levels, the length of stay, and cancellation of conditions and codes. Therefore, with the Internet reservations, the customers can use 2way link IDSs, web booking engines and BWI interface to BW CRS to justify its efficiency (Sistemi, n.d). In Synergy review, the day selected, review the decisions taken by the property in pursuit of achieving budget and forecast with supporting evidence on: The decisions made were high during the weekend days such as Fridays when the rate of reservations and booking were high. This decision involved proper hotel management through the high score in functionality, customer satisfaction, rate availability, and rate code managing. The Protel WBE provided the best functionality because it was integrated perfectly with the PMS and internet reservations on its website. This new hotel management system improved the speed of booking, RevPAR, and ADR. In fact, the decisions regarding the efficiency of Protel MPE was correct because involved the use of IDS interface with 2way communication regarding guest reservation and data, and room availability and pricing as explained by Sistemi (n.d). In my opinion, the property has achieved its objective and target because it has improved its service delivery. However, I would have incorporated mobile solutions for the hotel guests in different phases such as before reservation, on the hotel, after reserva tion, after checkout, and before check-in. By adopting this system, the hotel can improve its operating results. As a General Manager, how might you use the information from Protel and BI system to benefit the property in respect of Revenue Generation Customer Service New loyalty programme Protel MPE is a central property management system that has transformed the global hotel chain. Interestingly, the connected hotels can retrieve the guest information from a central database (MC, 2015, par. 2). Through the system, the hotel can make reservations, reporting, and marketing in a single package. It thus allows for efficient monitoring and controlling of all revenues, activities, and reports. The Protel MPE can help the firm to generate more revenues as customers can access services and offers a single database because it enhances total visibility into guest stays, revenues, and reservations. It provides an opportunity to the sales department to use a centralized plan to manage its sales activities. Besides, the company can utilize this system to undertake central customer relationship management (MC, 2015, par. 4). Therefore, the hotel can introduce new loyalty programs like offer low reservation costs to repeat clients by sharing such offers through the system. If a Loyalty Scheme was implemented by the property to increase customer retention, Offering discounts to customers is a good loyalty scheme whose effects would be inevitable in the business. Given the competitive pressure in the hotel and hospitality industry, the loyalty scheme would help in attracting new customers and retaining them. This will help the firm to realize a continuous flow of revenues. The expected effect on the cost of booking would be positive because many customers would love to enjoy the discounts offered by the hotel. References Protel MPE: Multiple Property Hotel Management System. Retrieved from https://mcsistemi.com/protel-mpe/ Sistemi. (n.d). Protel PMS, CRM Solutions for Hotel Management. Retrieved from https://mcsistemi.com/wp-content/uploads/2015/07/protelPMS.pdf